Brand Identity & Creative Direction

JXN Food & Wine is a culinary event designed to celebrate the flavor, flair, and culture of Jackson, Mississippi. As the creative visionary behind the brand, I led the full development of its identity—shaping the look, feel, and tone of the event to be vibrant, fun, and deeply inviting.

From concept to execution, I crafted every design element, including the logo, color palette, patterns, merchandise, signage, video, and promotional materials. The branding reflects a joyful collision of food, music, and community, aiming to make everyone—from first-timers to foodies—feel welcome and energized.

The result is an experience-driven brand that’s bold, flavorful, and undeniably Jackson.